Built for Results, Backed by Purpose: South Austin’s Motive Training
May 4, 2025 | Motive Training

Introduction: Why Motive Training Exists
In a city filled with gyms, it’s easy to get lost in the noise. But in South Austin, there’s one place that stands apart—not because it has the flashiest equipment or the trendiest classes, but because it was built with one thing in mind: purpose.
Motive Training isn’t just another gym. It’s a personal training studio designed around helping people move better, feel better, and live better—period. From professional athletes and actors to everyday parents juggling a million things at once, we help people solve real problems with real movement. And we do it one client at a time.
The Philosophy: Move With Purpose
The name says it all. We believe every movement should have intent behind it—no wasted reps, no aimless routines, no generic prescriptions.
At Motive Training, that purpose comes to life through:
- Detailed assessments (FRA) to find what’s holding you back
- Programs that prioritize joint health, not just aesthetics
- Training that’s pain-free and progress-driven
- A clear coaching philosophy: Move With Purpose
This isn’t a theory. It’s how we train our clients every day and how we built the studio.
What Makes Motive Training Different
Custom Programs, Not Cookie-Cutter Plans
Your goals aren’t the same as the next person’s—and neither is your body. That’s why every Motive Training program starts with a deep assessment of your mobility, strength, and limitations. We use that to build something that’s yours.
Mobility, strength, athletic performance, injury recovery—it all gets layered in with precision, so you’re not just working hard…you’re working smart.
A Studio That Feels Personal
We’re not a big-box gym. We’re a focused, high-touch facility where the relationship between coach and client matters. You won’t get lost in a crowd or thrown into a class without context. Every session is intentional.
From the music to the layout to the pace—it’s all designed to support one thing: you making progress.
Training That Works With You, Not Against You
Pain is often accepted as part of the process. We disagree. At Motive, we prioritize movement quality, joint control, and progress without breaking your body down.
We use methods like Functional Range Conditioning (FRC), KINSTRETCH, and our own internal strength model to rebuild movement from the inside out.
The Coaches: Experts Who Lead With Experience
Our trainers aren’t just certified—they’re educated, experienced, and invested in your progress.
You’ll work with people who know the difference between “tight” and “weak,” who understand how to scale intensity, and who won’t just cheer you on—but challenge you to grow.
We emphasize continuous learning. Our coaches stay sharp through ongoing education, internal development, and mentorship. When you train here, you’re working with someone who lives and breathes this stuff.
Success Stories: Results That Speak for Themselves
We’ve helped clients…
- Rebuild their shoulders post-surgery and return to sport
- Lose 20, 30, even 50 pounds without burning out
- Run pain-free after years of chronic knee or hip issues
- Feel stronger in their 50s than they did in their 30s
What do they all have in common? A personalized plan, consistent effort, and support from a team that actually gives a damn.
A Local Studio with a Real Community
Motive Training is proudly based in South Austin. We’re part of this community—serving professionals, creatives, athletes, and parents who want to move and live better.
You’ll find us training out of our South Lamar facility, coaching KINSTRETCH classes, running workshops, and staying connected with the people who train here.
This isn’t a drop-in, show-up-when-you-want gym. It’s a relationship—a team effort. And we like it that way.
Why It Works
People stick with us not because it’s trendy—but because it works.
We don’t sell hacks or shortcuts. We coach people through movement problems with proven systems. We believe in quality over quantity, precision over noise, and coaching over cheerleading.
That’s why we’re here.
Final Word
If you’re looking for a loud, packed wall-to-wall gym, and full of machines you’ll never use, we’re probably not the right fit.
But if you’re in South Austin and ready to train with intention—ready to solve pain, build strength, and feel like yourself again—we’re here for you.
Built for results. Backed by purpose. That’s Motive Training.
Written by:
Brian Murray, FRA, FRSC
Founder of Motive Training
We’ll teach you both how to move with purpose so you can lead a healthy, strong, and pain-free life. Our headquarters are in Austin, TX, but you can work with us online by signing up for KINSTRETCH Online or digging deep into one of our Motive Mobility Blueprints.